Applying Cultural Intelligence in Daily Work and Life

Subgroup Size

Entire group


1 hour

External Cost



Peterson, B. (2004). Applying cultural intelligence in daily work and life. In Cultural intelligence: A guide to working with people from other cultures (pp. 107-151). Boston, MA: Intercultural Press.

This chapter takes 17 cultural scales and applies them to the following: Management issues (decision-making, conflict, work style, employee motivation and rewards, and work priorities), Strategy issues (views on change, control over life and business, quality, and planning style), People and Communication issues (freedom versus identity; pace of life; and courtesy, protocol, formality), Reasoning Styles, and Communication Styles (rational or emotional, physical space, comfort with silence, and flow of conversation). Each scale includes a series of questions intended to engage the participant with the scale.