HSBC Cultural Differences Commercials

Subgroup Size

Entire group

Duration

20 minutes

External Cost

No

Source

Facilitators may choose to show all of the commercials in Links or choose which ones are most appropriate for their purposes. After screening the commercials, facilitators can debrief with the following questions, or come up with their own:

  • What are the cultural differences identified in these commercials?
  • From what point of view are these commercials scripted? Who is commenting on these cultural differences? Why is it important to identify the point of view?
  • How might these commercials perpetuate stereotypes about certain cultures?