Selling Masculinity

Subgroup Size

Entire group


45 minutes

External Cost


Lesson Plan


Activity created by Dr. Kris Acheson-Clair, CILMAR, Purdue University.

As a result of this activity, participants will be able to: 1. Discuss how commercials use social responsibility to promote cultural values and beliefs surrounding masculinity. 2. Reflect on how masculinity is perceived and performed in their own cultures.