Created by Prof. Chien-tsung Lu, School of Aviation and Transportation Technology, Purdue University, based on the following:

Hofstede, G., Hofstede, G.J., & Minkov, M. (2010). Cultures and organizations: Software of the mind (3^rd ed.). McGraw-Hill Education.

Merkin, R. (2018). Saving face in business: Managing multicultural interactions. Palgrave Macmillan.