Advertising and Marketing Across Cultures

Subgroup Size

Pairs

Duration

1 hour

External Cost

No

Lesson Plan

Source

Activity created by Joe Lurie, Executive Director Emeritus, University of California Berkeley's International House. 

Tags:

  1. cultural awareness
  2. differences
  3. media
  4. self-awareness
  5. values
  6. worldview frameworks

As a result of this activity, participants will be able to: 1. Analyze how norms, values, and behaviors affect advertising and marketing in their own cultures. 2. Develop awareness of how the nuances of cultural norms, values, and behaviors affect advertising across cultures.