Advertising and Marketing Across Cultures

Subgroup Size

Pairs

Duration

1 hour

External Cost

No

Lesson Plan

Source

Activity created by Joe Lurie, Executive Director Emeritus, University of California Berkeley's International House. 

Tags:

  1. cultural awareness
  2. differences
  3. media
  4. self-awareness
  5. values
  6. worldview frameworks

This activity works best in a culturally heterogeneous group, where students are able to learn about different cultural values in advertising from others in the group.